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Copy and Paste Literacy: Literacy practices in the production of a
MySpace profile
Dan Perkel
School of Information
University of California, Berkeley
102 South Hall, Berkeley, CA 94720-4600
dperkel@sims.berkeley.edu
(415) 279-2413
Abstract
In this paper, I argue that MySpace is an informal learning environment that
fosters the development of new literacies. This analysis is based on a model
that tries to reconcile social and technical perspectives on literacy. The
expressive power found in the creation of a MySpace profile concerns a
technically simple but socially complex practice: the copying and pasting of
code as a way to appropriate and reuse other people's media products.
However, the importance of copying and pasting code does not easily fit in the
common conventions of reading and writing, consumption and production. By
integrating theories of appropriation and reuse of media with theories of
literacy, a new way of thinking about this practice emerges, seeing
"participation" and "remix" as important concepts to describe the social and
technical aspects of new media literacy.
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